My Portfolio

A mix of my work and concept explorations, each one rooted in a clear brand direction with the goal to help businesses grow.

Brand · Logo · Website · Marketing · Menu · Signage

13th Street Laundromat

A fresh brand kit that pairs clean, modern visuals with a retro-inspired logo to create a nostalgic yet elevated identity.

The brief

As a co-owner, I set out to reposition my laundromat with a complete brand refresh that felt modern, inviting, and differentiated in a typically overlooked category. The existing identity was virtually nonexistent and didn't reflect the upgraded, high-quality experience we were building in-store. The goal was to create a brand that felt both elevated and approachable, while resonating with a broad, local audience.

Approach

I developed a fresh brand kit that pairs clean, modern visuals with a retro-inspired logo and supporting elements to create a nostalgic yet elevated identity. The direction balanced warmth, fun, and familiarity with clarity and simplicity, ensuring the brand felt both trustworthy and enjoyable. Every element was designed to translate seamlessly across digital, in-store signage, and marketing touchpoints.

Outcome

The result is a cohesive, standout brand that transformed both perception and performance. Through intentional in-store signage encouraging reviews, we increased our Google rating from 3.4 to 4.6, while a full suite of branded marketing materials paired with our 2024 renovation helped drive over a 10x increase in monthly revenue. The business now shows up consistently across every touchpoint, including in the first placement for relevant Google searches.

Marketing flyer Branded touchpoint Branded touchpoint

Visit 13thstreetlaundromat.com

Website

Lennox Contracting

A website that emphasizes credibility, pairing practical messaging with a structured layout that makes it easy for homeowners to understand services like roofing, siding, and remodeling at a glance.

The brief

The client needed a website that reflected the quality of their work while making it easier for homeowners to understand their services and take action. Their existing presence lacked clarity, structure, and strong calls-to-action, making it difficult to convert traffic into leads. The goal was to create a straightforward, trustworthy site that positioned them as a reliable, go-to contractor.

Approach

We designed a clean, conversion-focused website that prioritizes clarity, credibility, and ease of use. Service offerings were broken down into simple, scannable sections, supported by clear messaging and strategic calls-to-action to guide users toward requesting a quote. The design balances professionalism with approachability, ensuring the brand feels both dependable and easy to work with.

Outcome

The result is a streamlined, high-converting website that removes friction from the customer journey and makes it easy for users to take the next step. The new structure improves how services are understood at a glance, while stronger calls-to-action support increased lead generation. The business now has a digital presence that feels as polished and reliable as the work they deliver.

Lennox homepage Lennox contact page Lennox framing services page

Visit lennoxco.net

Logos & Branding

Logo Work

Thoughtful logos that look professional and capture the personality of the business they represent. If your business were a book, these are the cover - the first thing that makes an impression with a potential customer.

The brief

I created a series of conceptual logo explorations to showcase my range as a brand designer and demonstrate how I approach identity design across different styles, audiences, and business types. The goal was to build a portfolio that helps potential clients quickly see themselves in the work. Each concept needed to feel distinct, intentional, and rooted in a clear brand direction.

Approach

I explored multiple creative directions, from retro and playful to clean and minimal to bold and badge-driven, using laundromats as a consistent category to highlight how branding alone can shift perception. Each logo system was designed with scalability in mind, including typography, color, and iconography that could extend across signage, digital, and physical spaces.

Outcome

A strong logo system becomes the foundation for how a business is recognized, trusted, and remembered. The concepts demonstrate how the right identity can instantly elevate perceived quality, create differentiation in a crowded market, and make marketing efforts more effective. Good branding doesn't just look better, it helps businesses attract more customers, justify higher pricing, and grow with consistency.

Logo concept Logo concept Logo concept

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